IDEAL FOOD INDUSTRIES SDN BHD incorporated on 31st
first project of grilled chicken was officially launched in Liang Toon
Supermarket in September. The second outlet opened in Sin Kew Hin in the same
The first Ideal Café & Grill opened in Gadong Properties Centre on 3rd
February. The café opened without any advertising campaign. Sales build up
through “word of mouth”.
1998 The second Ideal Café & Grill opened in Abdul Razak Complex on 10th
1999 The third Ideal Café & Grill opened in Yayasan Seri Complex on 3rd
August. Remained operational until 6th April 2009. “IDEAL” was
registered in Class 30 of Brunei Darussalam Emergency (Trade Marks) Order
(1999) under the name of “Ideal Food Industries Sdn Bhd” on 30th
The fourth Ideal Café & Grill opened in Delima Jaya Complex on 23rd
October. The trade mark, IDEAL CAFÉ & GRILL, The Home of the Tastiest
“Farm-Fresh”, Grilled Local Chicken, was registered in Class 42 of Brunei
Darussalam Emergency (Trade Marks) Order (1999) under the name of “Ideal Food
Industries Sdn Bhd” on 26th September.
The Ideal Mascot was launched at Ideal Café & Grill Yayasan Complex branch
Processing Plant was commissioned at Bangunan GP Satu on 1st
November, signifying Ideal Food Industries expansion and modernization of
The 5th Ideal Café & Grill opened in the oil & Gas Discovery
Centre (OGDC), Seria on 14th September, then relocated to Pekan
Tutong on 01st February 2011.
Expresso based drinks were launched, 26 October.
Motorized Free Delivery Service was launched in September.
Gelato (Italian Ice Cream), the first in Brunei was launched 07 April.
The second Ideal Mascot was launched at Ideal Café & Grill OGDC branch in
Ideal Café & Grill operated at the Core UBD from 19th February
until 05th June.
Tutong opened on 06th July.
Complex renovated and re-opened on 28th October. Official name of
Ideal Mascots, Awang Idelle, was announced and the introduction of Dayang Maya
(Female Mascot) were held during the re-opening ceremony of Abdul Razak branch.
Ideal Café & Grill Gadong Properties Centre moved to a bigger space and
update design at Gadong Properties Goodwood building in August.
Ideal Food Industries
Floor, Bangunan GP Satu
KM 3.5, Jalan
Tel: 673 2423874, Fax: +673 2423875